Logistics companies play a critical role in the supply chain, ensuring that goods are delivered to their destination safely and on time. However, the logistics industry faces several challenges, including traffic congestion, delays, and unforeseen events such as natural disasters. To overcome these challenges, logistics companies must invest in real-time tracking systems.

Real-time tracking allows logistics companies to monitor their shipments throughout the entire transportation process. This helps them to identify potential problems before they occur and take corrective action. For example, if a shipment is delayed due to traffic congestion, the logistics company can reroute the shipment to avoid further delays.

Real-time tracking also helps logistics companies to improve their customer service. Customers can track their shipments in real-time and receive updates on the estimated time of arrival. This helps to build trust between the logistics company and its customers and improves customer satisfaction.

Overall, real-time tracking is essential for logistics companies to remain competitive in the industry. It helps them to overcome challenges, improve customer service, and ensure that shipments are delivered on time.